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The Casual Gourmet

Dave Chase's web design work for The Casual Gourmet

The Casual Gourmet, Cape Cod’s Foremost Caterer, needed a new look for the start of 2011. They recently redesigned their printed menu and wanted the website to match their new branding style. Marrying the new brand with large photos, The Casual Gourmet’s new look gives a rich, sophisticated feel that shows off some of the caterer’s best work.

In addition to a new design, I added a ‘Wedding Reception Site Map‘ using Google maps to show all of the wedding locations The Casual Gourmet works. Each of those locations came from the company’s wedding location directory where users can rate and review each location.

Previous Site Design

www.thecasualgourmet.com, Search Engine Optimization and Mangagment by Dave Chase

www.thecasualgourmet.com, Search Engine Optimization and Management by Dave Chase

When I initially took over thecasualgourmet.com, it was a mess. Although the design and functionality looked good on the surface, years of multiple webmasters of varying skill levels had taken it’s toll on both the code and organization of the site.

The client’s primary objective was to improve the ranking of the site in Google and other search engines. Although the site showed up on the first three or four pages for each keyword, as “Cape Cod’s Foremost Caterer” the site should have been in the top ten sites for many related keywords.

Search Engine Optimization

My first task was to add some basic html elements that for whatever reason had been forgotten in the site. It had no <p>, <h1>, <h2>, <h3> or image alt tags. Instead the entire site, which looked great, was done using the <span> tag and some very messy CSS.

Once I had cleaned up the content code, I moved on to the design code. The site was originally built using tables and spacer images. I basically replicated the design using XHTML and CSS and migrated the entire site into that new template.

While migrating the site into the new template, I adding appropriate description and title tags to each page’s meta data set and alt tags to each image on the site.

The results were great. The site moved up into the top 10 for it’s primary keywords Cape Cod Wedding & Cape Cod Weddings, two very competitive keywords. The site also moved to the top three for Cape Cod Caterer.

Site Additions

When I took over the site, it’s contact us form had broken down. That was my first change to the site itself.

In order to improve both the search engine optimization and usefulness of the site, the client and I decided to add a blog. Using WordPress, I added a blog with the same site design as the rest of the site with an easy to use administration panel so that the client could update clients on recent events and happenings.

Finally, I handle the day to day changes and additions to the site such as seasonal menus, new event sites and the latest photos from events.


March 16, 2011 | 9:03 AM Comments  0 comments

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New Design, Old Posts

Howdy!

Today I unveil my latest design for DavidEChase.com! With a new design, I have spiced up most of the site, particularly the Photography section. Enjoy!

Also, I merged my old blog, PoliticalStudent.com with this blog. So, in addition to my awesome new design, you can check out some of my painfully out of date political commentary.

As you may have guessed, I don’t really blog here. I probably should, it would be good for business, but alas time doesn’t allow for much bloggin’. That said, you can read my writing over at ThePointNews.com where I am currently the Managing Editor.


March 16, 2011 | 8:03 AM Comments  0 comments

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The Stotesbury Mansion

The Stotesbury Mansion

Visit TheStotesburyMansion.com

The Stotesbury Mansion, a new venue for Feastivities Catering, offers a sweeping, elegant design that features full-size rotating images in the background. Built on the WordPress platform, the site uses a vaild XHTML structure and CSS3. The background slideshow and custom scroll bar utilize the latest JQuery library.


November 18, 2010 | 2:11 AM Comments  0 comments

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Chris Davies for State Delegate

Chrisdaviesfordelegate29c.com

Chrisdaviesfordelegate29c.com

Visit Chrisdaviesfordelegate29c.com

The Chris Davies for State Delegate campaign website utilizes the WordPress MU platform to create an easy to update website that can adapt and grow with the needs of a State Delegate campaign. The site includes an integrated online donation system and email marketing system.


November 18, 2010 | 1:11 AM Comments  0 comments

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Sheila's Opponent Rejects Spending Limits

From the Cape Cod Times:

By C. RYAN BARBER
barber.c.ryan@gmail.com
June 28, 2010

Aiming to send a clear message of fiscal responsibility, Barnstable County Commissioner Sheila Lyons is challenging her primary opponent to cap campaign spending at $100,000.

“Voters need to know that their next senator is serious about watching every penny,” Lyons wrote in a letter to her opponent, as they both seek the Democratic nomination to fill the seat state Sen. Robert O’Leary, D-Barnstable, has held since 2000.

“I’ve been balancing budgets for a long, long time, so I think I understand budgets,” said Wolf, who said reaching out to non-Democrats is vital to his campaign.

“I don’t want to do something that will constrain my ability to have a good open dialogue with the constituency,” he said, in anticipation of the Nov. 2 general election.

Though Wolf ascribed no ulterior motive to his rival’s proposal, a source in Wolf’s campaign said the true intent of the challenge was “to institute some sort of class warfare and paint our candidate as the out-of-touch CEO.”

“It’s a divisive message. That’s how she wants to play it. We’re about being a positive campaign. We aren’t throwing mud at anyone’s face,” the campaign official said.

Lyons said the fact that Wolf has deeper pockets was not a driving factor in her proposing a voluntary campaign spending limit.

“I entered this race knowing that he was in a better financial position, and that he would have unlimited resources of his own,” she said.

Lyons said she proposed a spending cap to conserve funds for the seven-week window between the Sept. 14 primary and the Nov. 2 general election. Saving money for the general election will be especially vital this year, she said, because of the “optimistic mood in the air” for Republicans.

“I think there’s ways of reaching out to all voters without having to spend exorbitant amounts of money,” Lyons said. “I don’t want to spend more than $100,000 on the primary because we will be going into a formidable race on the other side.”

Furthermore, she said, reaching out to voters outside of the Democratic Party through a grass-roots campaign doesn’t require large sums of money.

State Sen. Rob O’Leary, who is campaigning for the open 10th Congressional District seat, said he only exceeded the $100,000 mark in his 2004 campaign against Republican challenger Gail Lese. But none of his other campaigns ever reached the $100,000 mark.

And that’s an example Lyons said she intends to follow.

“One of the worst things about campaigns is the amount of money they cost,” she said. “People spend their time raising money instead of doing the public’s work.”

While Wolf says he won’t agree to Lyons’ spending cap proposal, he said his campaign will perform as well as it can under the current campaign finance legislation, which limits donations to $500 per individual donor.

He also said his campaign is not accepting donations from corporations, including his own company.

“I think we need to run a really, really strong campaign between Sept. 14 and Nov. 2,” Wolf said. “And I also think we need to run a really, really strong campaign between now and Nov. 2.”


June 28, 2010 | 3:06 AM Comments  0 comments

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